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The Enterprise Challenge - 2014

13 February 2014

The Enterprise Challenge - 2014 Image

The Warmer Group's CEO Danny Godfrey, along with his Personal Assistant Hayley Morris, the Company's Financial Manager Stuart Kelly and the Systems Manager Caroline Downing were instrumental in mentoring students, and inspiring them throughout the Enterprise Challenge 2014.


What is ’The Enterprise Challenge’?

The Enterprise Challenge is an initiative to help develop an entrepreneurial culture in local Schools with the intention of enhancing employability for our next generation.

Managed by the Enterprise & Skills Company in association with local businesses, the Enterprise Challenge is open to Years 10 and 11 in school, and Years 12 and 13 out-of-school.

Students are given the opportunity to make and sell real products to real people for real money using a company they have formed with the assistance of a local business mentor.

The project lasts for 16 weeks and concludes with a competition to find the ‘Company of The Year’, where students need to make presentations to a judging panel consisting of local business professionals.

The outcome is designed to nurture the skills required for success in education, employment, lifelong learning and personal development.

What does the program consist of?

As part of the process of creating a business, students appoint directors, name and brand their company, and decide on how to raise starting capital.

The newly formed company designs and manufactures an innovative product or products to sell at local Christmas trade fairs, defining their companies’ success by creating opportunities and meeting deadlines.  

Students are also be responsible for the marketing, finance, sales and IT of the company.

Post Christmas, teams work towards a final company report (reflecting final accounts) and a professional 5-minute PowerPoint presentation.

Each company will compete against the other student companies in the Enterprise Challenge to win the coveted Bournemouth University ‘Company of the Year Award’, as well as many other sponsored trophies.

The program concludes with a dazzling showcase of talent judged by prominent local business people.

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